• Skip to Content
  • Skip to Sidebar
IU

Indiana University Indiana University IU

IU Kelley School of Business at IUPUIGo from Moment to Momentum

Social Media Taking A Place On Wall Street

Posted on October 13, 2014 by Teresa Mackin

By: Matthew Lowery

Can you believe Facebook is NOW just about to turn 10 years old in February of 2014? Each and every day, millions of users log on to the popular social media site to check up on friends, add new photos, or post a status on what they’re up to. Our society is engrossed with Facebook, with over 1.11 billion users connecting to the site each month, this according to The Associated Press. We aren’t just attached to Facebook, we’re grasping on to all sorts of social media. Whether it be Twitter, LinkedIn, or Pinterest, the world loves engaging in these social mediums, and apparently, we love it so much, we are willing to invest our hard earned money in it.

Two months ago, Twitter, a social media site that allows users to send out and read “tweets”, launched their IPO and it was nothing but successful. Soaring 73% above their offering price in the first day on the New York Stock Exchange, the realm of social media had scored big. Twitter hasn’t even released any financial figures, yet, their stock hit a high of $73 per share on December 26th. Since this all-time high, the stock has been steadily tumbling down and currently sits at $57 per share (which is still more than double their IPO). The public will finally get a sense of whether Twitter can handle the pressure that Wall Street brings when they release their fourth quarter financial reports on February 5th. Facebook had a torrid start with their venture into the NASDAQ, quite the opposite of Twitter’s boom, but it has now since turned around after showing their desire to expand and fixing their once Achilles heel, mobile accessibility. Facebook has seemed to have found their footing in the stock marketplace after their tough beginnings, but will Twitter be able to do the same? We will have to wait and see as 2014 starts picking up pace.

If you would’ve asked market experts and financial analyst if social media would ever have a future in stocks, the majority, if not all, would’ve scoffed and laughed at such a question. Now, it’s one of the hottest topics being discussed among these professionals. As some social media companies have triumphed (LinkedIn, Yelp), others have failed to impress investors (Zynga, Groupon). 2014 will be an interesting year for investors looking to take a chance in social media stock. Trends in social media have the tendency to take change quickly, and often, this leads to an identity crisis for the company providing the service. Need an example? Just ask MySpace.

 

Filed under: Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Additional Content

About the Kelley School at IUPUI

The Kelley School of Business at IUPUI is home to a full-time undergraduate program and five graduate programs, including a graduate certificate for professionals in healthcare; master’s and graduate certificate programs in accounting, internal audit and taxation; the Physician MBA and the Evening MBA, which is ranked eleventh in the country by U.S. News & World Report.

Categories

Search Posts

Receive Updates

Get the latest news from the Kelley School's Indianapolis programs, faculty, students and alumni delivered directly to your Inbox

Please, insert a valid email.

Thank you, your email will be added to the mailing list once you click on the link in the confirmation email.

Spam protection has stopped this request. Please contact site owner for help.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent Posts

  • Tobias Leadership Center announces 2023 cohort of Tobias Fellows January 17, 2023
  • Practice administrator improves patient experience through healthcare management certificate January 12, 2023
  • VP of women’s health: The Physician MBA is the best investment I’ve made in my career January 9, 2023
  • Kelley finance alum creates and grows sustainable clothing subscription company January 5, 2023
  • Healthcare professional adds management experience with graduate certificate January 3, 2023

See Archived Posts

Kelley School Faculty at IUPUI

Full list of faculty based in Indianapolis.

Indiana University

Copyright © 2022 The Trustees of Indiana University | Privacy Notice | Accessibility Help

Subscribe

Subscribe By Email

Get every new post delivered right to your inbox.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.