Chelsea Schmidt, MBA’21, likes a challenge. When she felt that she’d begun to plateau in her role in commercial channel marketing, she knew it was time to try something new. “I like to bite off way more than I can chew, and I could chew what I had really well. The Kelley Evening MBA Program opened my eyes to different…… Read more »
Marketing
Learn what you live? New research shows watching others can reduce decision bias
New research from the Indiana University Kelley School of Business shows watching and learning from others can help reduce bias and improve decision-making.
Kelley School at IUPUI welcomes two new faculty members
Kelley School at IUPUI welcomes two new faculty members
The IU Kelley School of Business on the IUPUI campus welcomes two new faculty members this fall.
Two Kelley School professors receive promotions
Congratulations to M. Kim Saxton and Peggy Daniels Lee on their promotions to clinical professor and clinical associate professor, respectively, in the Kelley School of Business on the IUPUI campus.
More retailers work to compete with Amazon on “Prime Day”
Expect to see more retailers offering deals this week online, as they work to compete with Amazon’s Prime Day event, which starts Monday July 16
th and continues for 36 hours.
Kelley professor studying what works – and what doesn’t – in health advertising and messaging
If you see a sign advertising a $10 flu shot, would you walk into the store? What if that sign said the shot is worth $50 but you’ll pay only $10, which is an 80 percent discount?
The Kelley School of Business is creating a new research center focusing on the changing landscape of manufacturing in central Indiana and across the nation, with support of a $1 million gift from alumnus Gregg Sherrill and his wife Sabine.
The Kelley School of Business is creating a new research center focusing on the changing landscape of manufacturing in central Indiana and across the nation, with support of a generous gift from alumnus Gregg Sherrill and his wife Sabine. The center will be housed at IUPUI.
Kelley Evening MBAs learn from top industry marketers
Persevere. Try new things. Be a good storyteller. You may fail – Be open to that and learn from it.
To err is human? Kelley School researchers examine how errors affect credibility of online reviews
Shoppers increasingly consult online reviews before making holiday purchases. But how do they decide which reviewers to trust?