By: Ken Carow
Kelley MBA students helped Grameen see why Indianapolis was the right choice for its next branch. Grameen America is a bank that offers microloans to the impoverished to start businesses.
“In a very short period of time, these students helped (Grameen) recognize the possibilities and need in Indianapolis,” said Kim Saxton, clinical associate professor of marketing at Kelley Indianapolis.
The students “produced one of the strongest market studies that we have seen and the template that (they) created for future studies will be implemented for additional market research in varying markets,” wrote Katherine Rosenberg, vice president of strategic partnerships for Grameen America, in a letter thanking Saxton and the students.
Grameen is celebrating its U.S. presence today through a national screening of a new film, “To Catch a Dollar.” More information is available at www.tocatchadollar.com.