New research from the Indiana University Kelley School of Business shows watching and learning from others can help reduce bias and improve decision-making.
Tag: marketing
Fear drives charitable giving during pandemic
A new study finds that people’s fear during the COVID-19 pandemic is actually driving their willingness to donate to charitable organizations during this time. In March, Kelley School of Business at IUPUI professor Helen Colby and student Angela Smith launched a series of online studies to determine how the current pandemic was impacting people’s willingness…… Read more »
Faculty Spotlight: Kim Donahue
Kelley School at IUPUI welcomes two new faculty members
More retailers work to compete with Amazon on “Prime Day”
Expect to see more retailers offering deals this week online, as they work to compete with Amazon’s Prime Day event, which starts Monday July 16
th and continues for 36 hours.
Kelley Evening MBAs learn from top industry marketers
Persevere. Try new things. Be a good storyteller. You may fail – Be open to that and learn from it.
The three questions to ask before marketing your new business
Once you’ve created a successful, scalable business model – you’ve gotta get customers. Start to market your business by answering three questions.
Black Friday deals in July: To buy or not to buy?
And how do other retailers keep up with Amazon Prime?
Thinking outside the classroom: Kelley students work to put Christmas in Conner Prairie
Kelley students research, create, and present a marketing plan for Conner Prairie.
Marketing and a melody
Kelley alum Jesse Coraggio, BS’16, is using his marketing degree as an aspiring musician.