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Tag: marketing

Learn what you live? New research shows watching others can reduce decision bias

Posted February 11, 2021 by Teresa Mackin

New research from the Indiana University Kelley School of Business shows watching and learning from others can help reduce bias and improve decision-making.

Fear drives charitable giving during pandemic

Posted June 9, 2020 by Teresa Mackin

A new study finds that people’s fear during the COVID-19 pandemic is actually driving their willingness to donate to charitable organizations during this time. In March, Kelley School of Business at IUPUI professor Helen Colby and student Angela Smith launched a series of online studies to determine how the current pandemic was impacting people’s willingness…… Read more »

Faculty Spotlight: Kim Donahue

Posted March 10, 2020 by Teresa Mackin

Faculty Spotlight: Kim Donahue“Take chances. Say yes to opportunities, embrace your talents and find a job that fits you.”

Kelley School at IUPUI welcomes two new faculty members

Posted September 30, 2019 by Teresa Mackin

Kelley School at IUPUI welcomes two new faculty membersThe Kelley School of Business at IUPUI welcomed two new faculty members for fall 2019.

More retailers work to compete with Amazon on “Prime Day”

Posted July 16, 2018 by Teresa Mackin

Expect to see more retailers offering deals this week online, as they work to compete with Amazon’s Prime Day event, which starts Monday July 16
th and continues for 36 hours.

Kelley Evening MBAs learn from top industry marketers

Posted February 22, 2018 by Teresa Mackin

Persevere. Try new things. Be a good storyteller. You may fail – Be open to that and learn from it.

The three questions to ask before marketing your new business

Posted August 14, 2017 by Teresa Mackin

Once you’ve created a successful, scalable business model – you’ve gotta get customers. Start to market your business by answering three questions.

Black Friday deals in July: To buy or not to buy?

Posted July 11, 2017 by Teresa Mackin

And how do other retailers keep up with Amazon Prime?

Thinking outside the classroom: Kelley students work to put Christmas in Conner Prairie

Posted July 10, 2017 by Teresa Mackin

Kelley students research, create, and present a marketing plan for Conner Prairie.

Marketing and a melody

Posted June 20, 2017 by Teresa Mackin

Kelley alum Jesse Coraggio, BS’16, is using his marketing degree as an aspiring musician.

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About the Kelley School at IUPUI

The Kelley School of Business at IUPUI is home to a full-time undergraduate program and five graduate programs, including a graduate certificate for professionals in healthcare; master’s and graduate certificate programs in accounting, internal audit and taxation; the Physician MBA and the Evening MBA, which is ranked eleventh in the country by U.S. News & World Report.

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Recent Posts

  • 79-year-old accounting master’s graduate oldest in IUPUI’s Class of 2022 May 11, 2022
  • Experienced family medicine physician fills gap in business skills with MBA April 22, 2022
  • Medical management students help Gennesaret Free Clinics improve healthcare access for the underserved April 11, 2022
  • Kelley Senior Lecturer in Accounting Diane Sturek to chair Indiana CPA Society board March 25, 2022
  • Med school counselor gains deeper perspective in graduate certificate in medical management March 18, 2022

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