Clinical Associate Professor of Marketing M. Kim Saxton will offer a social media workshop at the 2012 Central Indiana Minority and Women’s Enterprises Division Resource Fair this summer.
Marketing
Pacers may be better off having lost in the playoffs, says Kelley marketing lecturerd
The NBA draft is just around the corner. Having finished the 2011-2012 season with the third-best record in the Eastern Conference, the Indiana Pacers enjoyed their first playoff series in seven years.
What Does This Crazy Professor Mean When She Says, “Dig Deeper”?
At the end of every semester, I like to look back and think about the feedback I’ve given our marketing degree students. This semester, I noticed that I’ve written the words – “Dig Deeper” quite frequently. Putting myself in my marketing students’ shoes, I imagine getting that feedback could be confusing. So, let me explain what I mean.
Kelley Indianapolis marketing professor Kim Saxton receives promotion
Kelley School of Business Indianapolis Associate Dean Philip Cochran has announced that Clinical Assistant Professor of Marketing Kim Saxton has been promoted to Clinical Associate Professor of Marketing, effective July 1, 2012.
Making an impact on society: Kelley senior Daniela Klaz recognized with Plater Civic Engagement Medallion
For many students, four majors, two minors and recognition as an Honors College scholar would complete a successful college career. Not for Daniela Klaz. Among the Kelley School of Business Indianapolis senior’s most important achievements is the title civic leader.
It’s Amazing What You Can Learn From Your Students
As a marketing professor, I am always keeping my eyes open for examples of strong marketing. At the same time, I try to think of ways to help my marketing degree students experience these examples for themselves rather than having me just tell them about it.
Successful Marketing Is A Lot Like Snow Skiing and It Takes Practice
In my last post, I mentioned how much I love snow skiing and shared my latest downhill ski adventure. I also love cross country skiing. Over Spring Break, I was out for a long, long cross country ski when it hit me that successful marketing ends up being a blend of these two types of snow skiing. How so? Well, let’s see what all three have in common.
So, What’s it Take to Innovate Existing Products?
On Friday March 2nd, Kelley hosted its 66th Annual Business Conference in downtown Indy. I always look forward to attending this conference as it gives me a chance to take a deep breath and think about something more than what’s going on in my classes.
Kelley Researchers Examine How Women Respond to Information About HPV Vaccine
Dena S. Cox, professor of marketing and faculty fellow at the Kelley School of Business Indianapolis, has received a $99,600, two-year research grant from Merck to study factors influencing young women’s adoption of the human papillomavirus (HPV) vaccine.
Evening MBA Students Help Local Coffee Company Expand Market
Evening MBA students at the Kelley School of Business Indianapolis will play a key role in the launch of a new restaurant concept by a local business looking to expand its brand beyond the ordinary.