The IU Kelley School of Business in Indianapolis is proud to welcome five new faculty members to its roster this fall.
Marketing
The challenge of leveraging an Olympic sponsorship investment
In prior Olympics, the International Olympic Committee (IOC) tightly controlled access to viewing audiences with strict rules about what merchandise, logos, etc. could be seen at Olympic venues.
Six ways to use a company blog for content marketing
The key is having a constant stream of content.
Football, Cars, and Commercials: Super Bowl 50
Super Bowl 50 is now in the books, and the fans in Indianapolis (and Denver) are smiling. Every conversation at work, on social media, on TV, and on radio is analyzing the game (Von Miller deserved MVP; Peyton is sheer class. The old saying “offense sells tickets but defense wins championships” is true) and the commercials.
Shop Small, Think Big on November 28th
The sale-induced mania of Black Friday is getting pushback from a growing number of retailers, led by national sporting goods chain REI, which will close altogether the day after Thanksgiving to give its employees and would-be customers the chance to burn some turkey calories and enjoy the outdoors.
Retail Hack: Asking Customers “Why?” Can Lead To Vital Intel
One of the most vital aspects of a successful marketing plan is customer feedback.
Social Media Taking A Place On Wall Street
Can you believe Facebook is NOW just about to turn 10 years old in February of 2014? Each and every day, millions of users log on to the popular social media site to check up on friends, add new photos, or post a status on what they’re up to.
My Top 5 Marketing Concepts To Improve Retail Store Sales
As a retail store manager, I spend a lot of time talking to my staff about sales and ways to improve in their selling approach. It recently occurred to me that a lot of the sales techniques I find most effective link back to concepts I learned while studying marketing.
Physician MBA Students Get Lessons In Digital Marketing
Last semester, the wife/husband of Jenni (Edwards) and Michael Burton shared their combined decade+ experience in digital marketing with the Kelley Business of Medicine MBA marketing class. Jenni, up first, set the tone by suggesting that the way to think about digital marketing is as a way to create digital connections.
It’s Great To See Differentiated Positioning, Even At The Beach
I am lucky right now. With no summer classes to teach, we’ve had a wonderful time relaxing and traveling.