Kelley marketing Professors Anthony and Dena Cox will present their research on the “self-prediction effect” on consumer behavioral responses on Oct. 18 at a conference at Utrecht University in the Netherlands.
The Coxes will deliver their insight to a group of researchers in the Utrecht Psychology Department’s Self-Regulation Lab, which focuses on research and teaching methods devoted to self-regulation and self-control. Their research deals with how the likelihood of healthy behaviors increases when people have been asked to predict how they might behave in a hypothetical situation.
The content is based on an upcoming publication of their research in Health Psychology. The paper also explores boundary conditions of the self-prediction effect, alternative theories of why it occurs and logical directions for future research in the area.
Utrecht University is regularly ranked among the top 50 universities in the world in the Academic Ranking of World Universities. The trip also will allow the Coxes to meet with research colleagues from Maastricht University and from Amsterdam Health Services.
Their expertise lies in consumer behavior related the health care industry, especially in the delivery of information about vaccinations. They have researched marketing efforts related to Hepatitis B vaccines and are currently working under a two-year research grant to examine information delivery related to the HPV vaccine.
Both serve as professors of marketing at the Kelley School of Business Indianapolis.