• Skip to Content
  • Skip to Sidebar
IU

Indiana University Indiana University IU

IU Kelley School of Business at IUPUIGo from Moment to Momentum

Kelley Study to Examine HPV Treatment Decisions

Posted on September 21, 2011 by Teresa Mackin

(INDIANAPOLIS) Dena S. Cox, professor of marketing and faculty fellow at the Kelley School of Business Indianapolis, has received a $99,600, two-year research grant from Merck to study factors influencing young women’s adoption of the human papillomavirus (HPV) vaccine.

Professor Cox’s research investigates how people make medical-treatment decisions, examining the effects of health communication on consumers’ adoption of preventive behaviors. In this study, she is exploring the most effective ways to present information to women ages 18 to 26 about the benefits and risks of the HPV vaccine.

HPV is the most common sexually transmitted infection, according to the Centers for Disease Control and Prevention. Most people with the virus do not develop symptoms or health problems. However, some HPV types can cause genital warts and cervical cancer.

In her study, Cox will employ a nationwide, Internet survey panel to recruit young women who have not received the HPV vaccine. She will present them with information on vaccination benefits and risks, in a variety of presentation formats. The study will then assess the women’s understanding of this information, their attitudes and intentions toward vaccination and (six months later) their vaccination behavior. The study seeks to determine which presentation formats are most helpful to young women in making informed decisions about HPV vaccination.

“Medical information often is complex,” said Cox. “How you frame the information and its personal impact will influence the way people think and behave. We believe that the more an individual processes and understands the information, the more likely she is to participate in a healthy action, like HPV vaccination.”

Each year, about 12,000 women in the U.S. get cervical cancer, and about 4,000 die from the disease. Cervical cancer largely is preventable through Pap screening tests and the HPV vaccination. However, healthy women in their late teens and early 20s may not consider themselves at risk. Cox’s study will help health care professionals better communicate with young women about the risks of cervical cancer and the importance of preventive measures, including HPV vaccination.

This is Professor Cox’s second research grant from Merck. Her co-investigators on this study include Anthony Cox, Chancellor’s Faculty Fellow and professor of marketing at Kelley, and Gregory Zimet, professor of pediatrics and co-leader of the Cancer Control program in the IU School of Medicine.


Filed under: Awards, Faculty, Healthcare, Kelley Women, Marketing, News, ResearchTagged Archived

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Additional Content

About the Kelley School at IUPUI

The Kelley School of Business at IUPUI is home to a full-time undergraduate program and five graduate programs, including a graduate certificate for professionals in healthcare; master’s and graduate certificate programs in accounting, internal audit and taxation; the Physician MBA and the Evening MBA, which is ranked eleventh in the country by U.S. News & World Report.

Categories

Search Posts

Receive Updates

Get the latest news from the Kelley School's Indianapolis programs, faculty, students and alumni delivered directly to your Inbox

Please, insert a valid email.

Thank you, your email will be added to the mailing list once you click on the link in the confirmation email.

Spam protection has stopped this request. Please contact site owner for help.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent Posts

  • Physician MBA authors book about physician burnout and coaches other MDs on their careers March 9, 2023
  • International student from Spain finds home and future at Kelley Indianapolis March 7, 2023
  • Global HR leader credits his Kelley network for paving the way for his professional success February 23, 2023
  • Former public and tribal attorney uses Evening MBA in move into business law February 15, 2023
  • Kelley School of Business to lead global physician trip to London, Paris February 13, 2023

See Archived Posts

Kelley School Faculty at IUPUI

Full list of faculty based in Indianapolis.

Indiana University

Copyright © 2022 The Trustees of Indiana University | Privacy Notice | Accessibility Help

Subscribe

Subscribe By Email

Get every new post delivered right to your inbox.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.